Prime Minister Narendra Modi on Sunday praised the growing trend of ‘bhajan clubbing’, calling it a modern expression of devotion that is connecting young Indians with their cultural roots. He described these gatherings as a meaningful blend of spirituality, culture and modern sensibilities. Modi also said the experience is “no less than global concerts.”

Speaking during his monthly radio address, Mann Ki Baat, Modi said young people are bringing devotion into their everyday lives in new ways. He said bhajans and kirtans have remained an important part of Indian spiritual and cultural traditions for centuries. They have traditionally been performed in temples, during kathas and at community gatherings.

“Today’s youth have also woven the spirit of devotion into their everyday experiences and lifestyles,” the Prime Minister said. He linked this changing approach to the rise of new cultural formats such as bhajan clubbing.

Modi also referred to videos of such events circulating on social media. He said these gatherings feature decorated stages, lights and music, creating an atmosphere similar to large concerts. “The stage is decorated. There are lights, music, along with other arrangements, and the atmosphere is no less than a concert. But whatever is sung there is with complete dedication and devotion, and Rhythm is the resonance of Bhajans.”

“It is heartening to see that the dignity and purity of Bhajans are fully respected in these events. Devotion is not taken lightly. Neither the sanctity of words nor the depth of feeling is compromised,” PM Modi added.

Bhajan clubbing has gained attention in cities such as Delhi, Kolkata and Bengaluru. The trend has also reached the United States. It takes traditional devotional music into contemporary live-performance settings. Organisers combine familiar bhajans with live bands, dynamic lighting and energetic performances. The gatherings generally maintain an alcohol-free environment.

Several devotional music groups have also adopted this format. Bands such as Backstage Siblings and Keshavam attract young audiences by presenting familiar devotional compositions through a more energetic musical style. Their performances move beyond conventional temple settings while retaining the devotional character of the songs.

The format has found an audience among Gen Z, who are seeking new ways to engage with Indian traditions. These events also create spaces for people to gather offline and experience music and devotion collectively. Their community-driven atmosphere offers a sense of connection at a time when much of young people's social interaction happens online.

Bhajan clubbing also combines spiritual elements with the atmosphere of contemporary music festivals. Neon visuals, synchronised lights, live performances and packed dance floors form part of the experience. The gatherings remain open to people across age groups, backgrounds and beliefs, giving centuries-old bhakti a new setting for younger audiences.