The Ministry of Information and Broadcasting (MIB) has directed private satellite television channels to strictly follow the Programme Code under the Cable Television Networks (Regulation) Act, 1995, and the Cable Television Networks Rules, 1994.

The advisory raises concerns over violations by broadcasters and calls for responsible reporting of sensitive events, including anti-terror operations, crimes, natural disasters, violence and communal issues.

The ministry said the Inter-Departmental Committee (IDC), constituted under the Cable Television Networks (Amendment) Rules, 2021, had observed similar news reports and visuals being aired across multiple channels. It also stressed the need to address inappropriate conduct and language during television coverage.

Under the advisory, channels must not broadcast live anti-terror operations. Only official spokespersons should provide updates, without additional input from broadcasters. Recorded footage should carry timestamps to clarify when the events occurred.

The ministry has also asked editors to exercise caution while airing disturbing visuals. Channels should avoid repeatedly showing gruesome scenes and use blurring or masking where necessary, particularly in crime and accident coverage.

Broadcasters must report crimes and violence using verified facts without sensationalising incidents or glorifying unlawful behaviour. Reports involving crimes against women and children must comply with relevant legal guidelines.

For natural disasters and major incidents, channels should timestamp visuals to prevent confusion caused by old or misleading footage. They must also use authentic maps of India sourced from the Survey of India across television graphics and digital presentations.

The advisory further calls for greater responsibility during debate programmes. Channels must ensure discussions do not promote hatred or anti-national sentiments. Editorial teams should screen guests and brief them beforehand. If a participant makes inappropriate remarks, broadcasters must promptly mute the speaker, interrupt them or stop the feed.

The ministry has also reiterated the need to protect the identities of sexual offence victims. Channels must not reveal identifying details, including photographs, family information or neighbourhoods, and must comply with Supreme Court directions and applicable laws.

The advisory also addresses the use of artificial intelligence, including generative AI, in television programming and news presentations. Broadcasters should use AI tools without compromising accuracy, authenticity or sensitivity.

The ministry specifically highlighted AI-generated graphics, virtual news presentations and other applications, urging channels to ensure they comply with the Programme Code.

It has also called on broadcasters to strengthen their editorial and content-related practices to improve compliance with the prescribed rules.