Himachal Pradesh's Kangra Tea on Wednesday got a European Union Geographical Indication Tag (GI tag).

A GI, a kind of IPR, is primarily an agricultural, natural or manufactured product (handicraft and industrial goods) originating from a definite geographical territory. Typically, such a name conveys an assurance of quality and distinctiveness, which is essentially attributable to the place of its origin.

Both the EU and India place a major emphasis on GI, placing a high value on local food, protecting and developing rich cultural heritage. Once a product gets a GI tag, any person or company cannot sell a similar item under that name. This tag is valid for a period of 10 years following which it can be renewed.

The other benefits of GI registration include legal protection for the item, prevention against unauthorised use by others, and promotion of exports.

The tag will help Kangra tea to get an opportunity to enter the European market. Since 1999, the cultivation and development of tea have improved constantly in the Kangra region of Himachal Pradesh.

"Today we registered a new Geographical Indication from India! EU-India. #Kangra tea is grown 900-1,400 meters above sea level, on the slopes of the Dhauladhar mountain range in the Western Himalayas. It has a nutty, woody aroma and a sweet aftertaste," tweeted EU Agriculture.

Kangra tea is a type of tea that is grown in the Himachal Pradesh region of India. Since the middle of the 19th century, black tea and green tea have both been cultivated in the Kangra Valley. The production turned out to be successful in Palampur and Dharamshala.

The key characteristics of Kangra tea leaves include a multi-stemmed frame and narrow leaves. It is grown from seed stock raised in the Kangra valley and other types selected for the location. The flavour profile of Kangra tea is distinguished by nutty, winter-green, woody floral scents. It also has a delicious aftertaste. Kangra tea leaves contain up to 13% catechins, 3% caffeine, and amino acids such as theanine, glutamine, and tryptophan.

The geographical features of the area are said to be responsible for the tea's distinctive qualities. In India, Kangra tea received the Geographical Indication designation in 2005.

Image source: ANI