In today's world, where progress is often measured by material success, Sanatan people—those who uphold the eternal values of truth, compassion, and righteousness—find themselves falling behind. This is not due to a lack of capability or wisdom but rather the absence of a strong, interconnected support system that reinforces their principles and community. To address this, Sanatan must expand upon the two prime rules of life.

The following two fundamental rules guide us toward spiritual fulfillment and worldly success—rooted deeply in the eternal wisdom of Sanatan Dharma.

Rule 1: Make Rule 1: Be Sanatan - Do Sanatan - Get Sanatan - Support Sanatan.
To Be Sanatan is to embrace timeless values like truth, righteousness, compassion, and selflessness. These are the eternal principles that shape our existence. But living by these values, Doing Sanatan, requires more than personal alignment; it demands active support for the Sanatan community. By buying products and services from fellow Sanatan people, we foster a cycle of mutual growth, ensuring that our ancient values thrive in the modern world. In supporting one another, we ensure we Get Sanatan—achieving not just individual fulfillment but also collective prosperity.

Rule 2: Follow Rule 1 even if you lose – Har ki Jeet (winning by losing).
In a world driven by competition and material success, staying true to Sanatan principles may sometimes seem like a personal loss. Yet, Har ki Jeet teaches us that real triumph comes when we lift others, even when personal gain seems out of reach. In supporting fellow Sanatan people, we strengthen the entire community, ensuring long-term progress. Whether it’s making a purchase from a local Sanatan vendor, supporting a family business, or offering a hand to someone in need, every act reinforces the shared foundation of our community.

Supporting each other isn't just an act of kindness—it's a vital strategy for progress. In helping Sanatan people thrive, we ensure that our values and traditions not only survive but flourish in the modern world. Winning through unity, even if we sacrifice short-term gains, is the essence of Har ki Jeet.

These two rules are not separate—they are one. The spiritual path of being and doing Sanatan is incomplete without tangible actions that uplift the Sanatan people. By staying connected to our roots and supporting each other, we live in harmony with our dharma, strengthening both the individual and the community. In this way, we turn loss into victory, ensuring the flourishing of Sanatan values in our hearts, homes, and the world.