The Indian government has launched a new campaign to reduce child mortality, including an app. Union Minister of State for Health Bharati Pravin Pawar virtually launched the Paalan 1000 National Campaign and Parenting App in Mumbai today.
Pawar said that India has taken rapid strides in reducing child mortality since 2014 - when it was 45 per 1000 live births - to 35 per 1000 live births in 2019.
"The process of a baby's brain development begins during pregnancy and is influenced by a pregnant woman's health, nutrition and environment. After birth, apart from the physical growth, a human baby's brain development paves the way for its future level of intelligence and quality of life," Pawar said at the launch.
The campaign is centered on the fact that the first 1000 days of a child's life is when a platform is established for its physical, mental, emotional, cognitive and social health.
Pawar said that each day of this journey is special and influences the way a baby develops, grows and learns - not just now, but for her entire life.
'Paalan 1000 - Journey of the First 1000 Days' focuses on the cognitive developments of children in the first two years of their life, while the companion app will provide the caregiver with practical advice.
Image courtesy: The Economic Times