India's abundant cultural heritage, comprising 3,696 protected monuments under the stewardship of the Archaeological Survey of India (ASI), serves as a testament to the nation's rich history and holds significant potential for stimulating economic growth. In a proactive effort to both preserve these historical treasures and elevate visitor experiences, the ASI has initiated the "Adopt a Heritage 2.0" program, alongside the launch of the Indian Heritage app and an e-Permission portal. This report delves into the comprehensive advantages offered by these innovative initiatives.

According to reports, the "Adopt a Heritage 2.0" program stands out primarily for its role in safeguarding India's iconic heritage sites. It extends an invitation to corporate stakeholders to utilize their CSR (Corporate Social Responsibility) funds to enhance the amenities at these historical monuments, thereby ensuring their preservation for future generations. This collaborative endeavour between the government and the corporate sector is viewed as pivotal in the protection of the nation's cultural treasures.

The significance of well-preserved heritage sites goes beyond their historical value; they also wield substantial economic influence at both local and national levels. Through this program, these sites receive much-needed upgrades that have the potential to attract a higher volume of tourists, generate increased revenue, and stimulate local economies. Furthermore, the development of these amenities results in the creation of job opportunities within the surrounding regions.

Minister of State for Culture, Meenakshi Lekhi, highlighted the profound importance of cultural heritage in shaping a nation's identity. India's diverse and culturally rich heritage serves as a source of both national pride and global fascination. The "Adopt a Heritage 2.0" program, as per reports, provides a unique opportunity to showcase this cultural identity on the global stage, particularly during events such as the G20 Presidency.

Corporate entities that align their CSR initiatives with this program demonstrate their commitment to social and cultural causes. By investing in heritage preservation, corporations fulfill their CSR obligations while leaving a lasting and positive impact on society.

It has been reported that stakeholders selected under this program have the opportunity to gain recognition as responsible and heritage-friendly entities. This recognition not only enhances their reputation but also underscores their commitment to corporate social responsibility. As amenities at heritage sites undergo improvements, visitors can reportedly enjoy a safer, more accessible, and informative experience. This not only has the potential to attract more tourists but also ensures that they depart with a deeper understanding and appreciation of India's rich heritage.

To facilitate the adoption process, a dedicated web portal, www.indianheritage.gov.in, has been established. As per reports, this portal offers transparent information regarding monuments available for adoption, including gap analysis and financial estimations, making the process clear and accessible to potential stakeholders.

Additionally, the "Indian Heritage" app, as reported, complements the program by providing a platform to showcase heritage monuments throughout India. It offers state-wise details, photographs, information on public amenities, geo-tagged locations, and a feedback mechanism for citizens. This app, according to reports, opens up the diverse tapestry of India's heritage to a global audience.

It has been introduced to streamline the process of obtaining permissions for activities such as photography, filming, and developmental projects on monuments. This portal is designed to eliminate operational and logistical bottlenecks, making it easier for individuals and organizations.

Image source :India Education Diary